Wednesday, 27 February 2013

In the Service of the Brand


Purolator Package and Carleton University
 

Act(s) of consuming: Using

Product: Purolator Envolope – Ink Cartridge Shipment from HP (USA)
Arrived 10:30am the day after ordering


Price:
Free for myelf but based on purolator’s website would have cost the company approximately $20




Price of Simialar Products (different brands):
Xpresspost USA
Prepaid Envolpe
$21.75
Ships in 2-3 days

Why I chose this brand?:
            Today a package came in the mail, printer ink that I had been expected from HP’s online store. I did not have a say in choosing this brand and was upset by this. Why upset by this? Well, for starters, neither of my roommates nor I were home; therefore instead of the package being delivers a slip was dropped off telling me to go to the Purolator store to pick up the package. The Purolator store is in a very inconvenient location from where I live. It takes me two buses and a ten minute walk to get there on a good day. Today Ottawa had a storm so it would have taken me much longer. As a result, I will now be waiting till another day to get my package. Due to the inconvenience of the stores location when I have a choice I send or receive mail through Canada Post. Unlike Purolator, Canada post has a location that is within walking distance of my home and therefore very easy to get to.
            Another reason that I generally use Canada Post over Puraltor is that Canada Post is government run, whereas Purolator is a private corporation. I am not sure why but the fact that Canada Post is governmentally owned gives me more confidence in the companies services. However, I have had previous dealing with both companies, and my experiences with Canada Post have not always been ideal. For instance, the express post packages I send to and from my hometown, Kenora, often do not arrive till after the three day promised shipping time. There have also been a number of times when I specified that I did not want the package left outside and it was. On the other hand, I have never had any unplesant experiences with Purolator. The company has always delivered my packages on time and followed my delivery instructions. This discussion has therefore caused me to question why I trust Canada Post as a public corporation over Purolator a privately owned company. Perhaps it is because I have a general dislike or big corporations. Where possible I often try to support small businesses, such as family owned restuarants or coffeehouses. I certianly do not have full faith in the Canadian government but the notion of a public corporation seems more appealing than a privately owned one where coporate elites and large stockholders are in control.

Limitations on choice?:
            As I have mentioned I had no choice, or at least assume that I had no choice, in choosing between Purolator or another shipping company. When I placed my order online I was asked to pick a speed in which I wanted my package delivered. Since all shipping times were free I chose the least amount of time to have it shipped by, being the next day. It did not appear as though I had a choice between companies only times. However, maybe had a chosen a slower shipping speed HP would have used another shipping company to send the package. Or perhaps I could have called and requested a different shipping company been used. That being said, it did not appear to me at the time of placing my order that I had a choice between services.
            The speed in which I needed the package was also a limitation on my choice. Since my ink cartriges were close to being empty and therefore I would not be able to print at home if the new ink cartriges did not arrrive in the next few days I picked the shortest shipping time. As I said before it is possible that the slower shipping speeds would have meant that another shipping company would be used. If this was so then had I not been in urgent need of getting my package I would have had more choice between corporations.
            It should be noted that for the first time since beginning this blog cost did not seem to play a factor in deciding which “brand” or shipping company to go with. As I have said each of the possible shipping times given by HP was the same price and HP did not appear to offer a decision between shipping companies. However, if one requested another company be used this may cost them more money and therefore those with more money would have the advantage of being more easily to make such a decision than those with lower incomes.

Act(s) of consuming: Using

Product: Carleton University Bacholars Degree

Price: approximately $6300.00  per year

Price of Simialar Products (different brands):
University of Manitoba
Approximately 4-5 thousand
Per year
(Brittany Seradski)
York University
Approximately $6,500.00
Per year 
(Jason Webster)
Queen’s University
Approximately 6-7 thousand
Per year
(Jamie Casigay)

Why I chose this brand?:
            When I was first planning to go to University I always thought that I would be attending Univeristy of Manitoba. This University is one of the closest to my hometown and where my mother and father live, Kenora. The school being only three hours away I would be able to go visit my parents on some weekends and holidays. Furthermore, my aunt, uncle, and four of my cousins had graduated from University of Manitoba. These were also the only family members who I was close to who had graduated from any university. I was, therefore, looking forward to spending more time with them in the city and gettting advice from them about school. Yet, when I when I was deciding which program I would take in University I soon realized that the program I wished to take, Human Rights, was not offered in any of the Manitoban universities.
            Not being able to take the human rights program close to home I decided to go to York University for Human Rights. This school got great reviews, was in a big city and met my need to try something new. It also had more Vegan food options on campus than any other university. This may seem to you to be a bad reason to choose a school, but being Vegan was, at the time, was a very important aspect of my idenity. Not wanting to have difficulty finding Vegan food and staying healthy I chose the university that offered me the most options to fit my lifestyle. This along with the amazing professors I got to experience and some lifelong friends were some of the best things I remember from York University. A good education and good friends are important to me. Yet, my general expeirence at York was unpleasant. I was bullied on my residence floor and had a lot of difficulty, coming from a small town, ajusting to “life in the big city.” So, I transferred to Carleton.
            Carleton had been my second choice of universities at the end of highschool. That I was adding a Communication Studies major to my degree was the biggest influence in choosing this school to transfer to. Carleton has a very acclaimed communication studies program and is one of the only schools where one can double major in both of these programs. Secondly, the school was also offering me more scholarship money than any of the other schools I applied to. Lastly, that Carleton was in Ottawa, the capital of Canada, also had an influence on my decision. As Canada’s capital people often talk about Ottawa getting more resources and attention. For instance, many people had mentioned to me that unlike other cities Ottawa’s streets and other public areas are always kept clean. Carleton also seems to take into consideration that it is located in Canada’s capital and that this has meaning in its branding. Carleton brands itself as “Canada’s Capital University.” In using this logo Carleton suggests both that Carleton is a “top” university but also that there is some significance to the school being in Canada’s capital city. This type of branding seems to support the idea or assumption that living in Ottawa is better than living in some other cities.

Limitations on choice?:
            As in most of my earlier posts one’s income influenced their decision to consume a particular brand. This is also the same for universties where attending certain schools costs more or less than others. Those who cannot afford a more expensive school like Queens, for instance, are more likely to attend a school such as University of Manitoba that costs half the tuition price. Students who come from other countries and wish to study in Canada may be especially disadvantaged by these tuition costs. International students are expected to pay a much larger amount of money than domestic students. Carleton, as an example, charges international students almost twice as much to study at the school, approximately $18,800.00. Ones nationality or place of birth, therefore, can affect how much one pays for post-secondary schooling in Canada, and therefore where or if they study in Canada. Similarily, where one lives within Canada may also affect where they study. Travel costs within Canada vary based on where one lives and where ones school is. So while the travel costs to get to Winnipeg from Kenora is about $50.00 - $150.00, to depending on mode of transportation, it costs approximately $300.00- $600.00 to fly to travel from Kenora to Ottawa, depending on the date one is flying. One who does not have the money to spend on such travel expenses would therefore be unable to attend a school this far away from home.
            Another factor that might limit ones choice of university is whether or not the university accepts their application. The university has to chose who to accept into the school and who to refuse and will only accept a certain number of individuals. Those who do not get accepted do not have the opporunity to attend the university. Moreover, those who get into some universities and not others will also have a more limited choice in which university to attend. Luckily for me, however, I got accepted into each of the schools I applied to and was able to chose between them. Yet, I was limited in only being able to apply to three schools without being charged more money. I am also unable to be registered in more than one school at a time which also limits my choice and my decisions about courses are limited to the school I am attending. If Univeristy of Ottawa offered a course I wished to take I would not be able to because I am not attending that school but Carleton.
            Finally, another factor that does not currenlty limit myself but could limit others is accessibility. According to my friends who have physically disabilities, a number of who are in wheelchairs, Carleton is supposed to be one of the most accessible campuses. This suggests that those with disabilities would not be able to attend other universities because they are more difficult to get around in. One event that draws attention to the lack of accessibility on campuses, particularly on Carleton campus is the Wheelchair challenge. This event occurs every year and challenges students to get around campus in a wheeelchair for a day.


Works Cited
Casigay, J. Personal communication.
Cassie. Carleton Unversity Wheelchair Challenge. Retrieved from http://admissions.carleton.ca/2012/carleton-university-wheelchair-challenge.
Seradski, B. Personal Communication.
Webster, J. Personal Communication.

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